My pandemic purchase was a Fujifilm X100V, the coveted all-in-one camera that took over social media just a few months after I bought it (therefore skyrocketing prices to the point of lunacy). From there, I got a taste of street and travel photography and tried my hand at portraiture. Fast forward half a decade, an upgraded camera and a little bit of experience, and we arrive at All My Friends Are Famous.

While shooting friends and strangers alike, my personal challenge is to keep changing styles throughout, finding something that is exciting and fresh each time. The concept is simple: shoot people as if they’re in a magazine feature, according to their own wishes. It’s been a technical and artistic challenge, and incredibly fun. This is an ongoing project.